The John Molson Sports Marketing Conference is a national conference for students interested in pursuing a career in the sports management industry. Throughout this three-day conference, students are able to listen to a variety of panels, wherein leaders from the industry discuss issues such as stats/analytics, arenas, ticket sales, public relations, and brand management as a whole. Leagues represented at this conference include NHL, NFL, MLB, MLS and NBA. The conference takes place every year in Montreal, Quebec, and is hosted by Concordia University’s Business School; John Molson School of Business. This year, Johnathan Corobow, Abby Ilchena, Sara Castles and.